Marvel’s Recent Video Game Output Struggles

​Located in Orlando, Florida, Milind Bharvirkar has served as the executive vice president of sales and marketing at Murrieta, California’s GameCloud Network since 2020. During his time in the gaming industry, Milind Bharvirkar has successfully negotiated licensing deals with major companies such as Sony and Marvel.

Marvel’s transition from comics to films has resulted in unparalleled success to the tune of more than $25 billion at the global box office. That said, the company’s recent ventures into gaming have not panned out as well. Marvel’s Avengers was released in 2020 by Crystal Dynamics and Square Enix Europe. The game received mediocre reviews and sold only 3 million units, resulting in estimated losses of $63 million.

Released the following year, Marvel’s Guardians of the Galaxy received much higher scores with critics and players. Unfortunately, the game did not draw much of a player base. Developer Square Enix quickly lowered the game’s asking price from $60 to $30 following a sluggish launch. Sales never recovered.

Most recently, Marvel’s Midnight Suns followed the Guardians with a strong reception but poor sales, via Take-Two Interactive. The lone Marvel exception in recent years has been Insomniac’s Spider-Man. The game and its sequel both had strong reviews and sales figures, with the first game selling over 33 million copies. Insomniac is set to release another follow-up in 2023, and is also working on a video game adaptation for the Marvel character Wolverine.

Milind Bharvirkar

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